Prospect research
Reads LinkedIn profile, company site, recent news. Pulls one specific personalization angle per prospect (recent post, funding event, role change, mutual connection).
Operational tier · Sales outreach
Nova, your AI sales outreach agent.
Nova eats 8 hours of SDR work per day. She researches prospects, drafts personalized cold email in your voice, sequences follow-ups, monitors replies, and escalates hot leads with full context. You get back the 30 minutes of human judgment that actually moves the deal forward.
ModelWorkers AI models in your own Cloudflare account, routed per task
Running cost€30–€150 per month in model usage at typical volume
Connects toGmailOutlookHubSpotSalesforceApolloSlack
Autonomy
- Suggests
- Acts with approval
- Acts on its own
Every email is approved by a person at first. After tuning, routine sends go out on their own with sampled audits. How autonomy works
What does Nova do?
Nova is an AI sales outreach agent that runs autonomously: she pulls target prospects from your CRM or list, researches each one across public sources (LinkedIn, company site, recent news, podcast appearances), drafts a personalized first-touch email in your voice, sequences multi-step follow-ups, monitors replies, triages responses (hot lead → human, polite no → close-loop, out-of-office → reschedule), and books meetings on your calendar when a lead says yes. Runs on Workers AI in your own Cloudflare account. Operational tier. Production-ready. Typical throughput: 50–100 personalized emails per day.
theagency47 · Updated October 2026 The spec sheet
How Nova actually works.
| Job-to-be-done | Generate qualified meetings from a target list by handling the repetitive outreach steps autonomously |
| Tier | Operational (departmental flow) |
| Underlying model | Workers AI models in your own Cloudflare account, routed per task |
| Trigger | Daily scheduled run + event-driven on incoming replies |
| Inputs | Target list (CRM segment or CSV), brand voice document, sequence template, calendar availability |
| Tools available | Web search, LinkedIn (public), CRM read+write, Gmail send/read, calendar (Cal.com / Google Calendar), Slack notification |
| Autonomous decisions | Personalization angle per prospect, send timing within business hours, follow-up cadence, reply categorization |
| Escalation rules | Hot reply → human (full context attached) · Out-of-policy phrasing detected → human · 3+ bounces from a domain → pause and notify |
| KPIs measured | Reply rate, positive-reply rate, meetings booked, time to first response, opt-out rate, cost per meeting |
| Eval suite | 25 test cases (70% common, 20% edge, 10% adversarial). 93% on our internal eval (how we test). Re-runs after every prompt or knowledge-base update. |
| Audit trail | Every email logged with prompt version, research sources, and decision reasoning |
What she replaces
Eight hours of SDR work per day.
Email drafting
Drafts in your voice using a brand voice document trained on your highest-performing past emails. No "I hope this email finds you well." No bullet-pointed value props. Real human-sounding outreach.
Sequencing
Sends touch 1. Waits. Reads reply or silence. Sends touch 2 (different angle, not "checking in"). Sequence ends after 3 touches unless reply.
Reply triage
Reads each reply, categorizes (interested / not now / not interested / wrong person / out of office), routes accordingly. Hot leads get human attention same-day.
Meeting booking
When prospect says yes, Nova checks your calendar and proposes 3 specific times. Confirms the booking. Adds the meeting to your CRM with full context attached.
CRM hygiene
Updates contact records with new info learned during research. Logs every touch. Marks dead leads. Closes the loop on stale sequences.
What clients see in practice
A typical Nova day.
- 09:00, Nova pulls 100 new prospects from a HubSpot list, segments by ICP fit, drops 25 as bad-fit.
- 09:15–10:30, Researches the remaining 75, drafting personalized touch-1 emails. Each draft is saved as a Gmail draft labeled "sofia/queue/touch-1".
- 10:30 (Founder reviews drafts (15 minutes) approves most, edits some, rejects the rest). Approved drafts flow to send.
- 11:00–18:00, Sends approved emails on business-hour spacing, monitors inbox for replies, triages incoming responses in real time.
- End of day, Nova sends Slack digest: emails sent, replies received, hot leads pending human attention, meetings booked, sequence stats. Founder spends 5 minutes on the digest.
- Total founder time: ~30 minutes (15 review + 5 digest + 10 hot-lead conversations). Total work delivered: ~75 personalized first-touch emails + reply handling.
FAQ
Questions about Nova.
What does Nova do?
Nova is an AI sales outreach agent. Researches prospects, drafts personalized cold email in your voice, sequences follow-ups, triages replies, books meetings. Operational tier. Runs on Workers AI in your own Cloudflare account. Eval suite re-run on every change.
Is Nova a product I can buy?
Not as standalone SaaS. Nova is a reference template we customize per client during a Spark or Workforce Starter engagement. Customization makes her speak in your voice and target your ICP.
How is Nova different from Apollo or Outreach.io?
Apollo/Outreach are sequencing platforms. Nova is the agent that does the personalization work inside the sequence. She can run on top of Apollo, or standalone via Gmail + HubSpot. Sales-engagement tools template content; Nova generates personalized content per prospect.
How much does customizing Nova cost?
Nova template customized to your business: deployable as Spark (€2,500, 14 days) for a single business or as part of a Workforce engagement. Operating cost €30–€150/month for model API usage at typical volume.
Will Nova get my email account blacklisted?
Not when configured correctly. Nova respects rate limits, business hours, sender warm-up periods, and bounce thresholds. She also writes well, and "well-written email" is the single biggest deliverability factor.
Does Nova comply with GDPR / CAN-SPAM?
Yes. Nova respects do-not-contact lists, includes unsubscribe links, processes opt-outs immediately, and only contacts prospects with a legitimate business basis under GDPR Article 6(1)(f). DPA executed before deployment.
What if Nova drafts something embarrassing?
Production deployment includes a 14-day human-in-the-loop review window, every draft is reviewed before send. After 14 days, Nova moves to autonomous mode with sampling-based audit. Out-of-policy phrasing detection runs on every draft.
See it in production: an AI sales agent that brought a Croatian producer thousands of new customers →
Next: Meet Orion (support) →
