Tens of thousands of buyers. A sales team of three.
For suppliers to hotels and restaurants — linen, tableware, glassware, coffee equipment, amenities, professional kitchen equipment, contract furniture, POS and booking systems. An AI sales agent that finds and qualifies every property worth selling to, city by city, and contacts them only where that is lawful.
How do you qualify hotels and restaurants for a supplier?
From what the property publishes about itself: star rating, room count, number of outlets, whether there is a serious restaurant and who runs it, price band, guide listings, group or independent ownership, and whether it has recently opened or refurbished. For a supplier of professional kitchen equipment, a guide-listed dining room and a breakfast buffet are entirely different prospects — the system scores them differently rather than treating both as "a hotel".
theagency47 · Updated August 2026The buyers are enumerable. That is rarer than it sounds.
Most B2B markets are hard to define. Hospitality is not: every hotel and every restaurant is a physical, licensed, publicly listed business with a website, an address, a category and usually a price band. The entire universe of buyers can be enumerated — which is exactly the condition under which systematic prospecting works.
The problem has never been knowing they exist. It is that there are forty thousand of them in a single country and three of you. So coverage happens through trade fairs, distributors, and whoever the sales director happened to meet — and the rest of the market never hears from you at all.
A note specific to this vertical: the discovery layer is already built. The same pipeline that finds and qualifies restaurants and hotels for a food exporter finds and qualifies them for a linen supplier. The buyers are identical; only the scoring signals and the message change. That makes this one of the faster and cheaper verticals to deploy.
What the system looks at in your trade.
Category and tier
Star rating, price band, guide listings, independent versus group. A five-star city hotel and a roadside inn are not the same prospect for the same product.
Does the property have your buyer
Whether there is a restaurant, a spa, a conference facility, a bar — read from the property's own pages, so you are not pitching kitchen equipment to a property without a kitchen.
Scale of the order
Rooms, covers, outlets, number of sites. For consumables this predicts volume; for capital equipment it predicts budget.
New openings and refurbishments
The strongest signal in this vertical. A property opening in three months buys everything at once, from nobody in particular. Visible from press, planning activity, opening-soon pages and staff recruitment.
Management or chef change
Purchasing relationships reset when the person who chose them leaves. A new general manager or executive chef is actively reviewing suppliers.
Seasonal procurement windows
Seasonal properties buy before they open, not during. The system holds prospects and releases them into the window that applies to their market and category.
Incumbent supplier
Suppliers and brands are frequently named on partner pages, in press releases and in property descriptions. Where they are, the message becomes a comparison rather than an introduction.
Group and chain mapping
Independent properties are one sale. A group is a framework agreement. The system identifies ownership so you approach at the right level.
Specifier mapping
For contract furniture and fit-out, the decision often sits with an architect or designer rather than the property. Those firms are enumerable too.
Where you can email, and where you cannot.
GDPR is uniform across the European Union. The ePrivacy Directive is not, and that is what decides whether unsolicited business email is lawful. Consent is required outright in Germany and Austria (double opt-in), Italy, Spain, Poland, Greece, Denmark, Czechia and the Netherlands. A second group depends on the address rather than the country: Belgium, Finland and Portugal permit email to a generic company address such as info@ or reservations@ but not to a named individual — which, as it happens, suits this vertical, because a generic address is what most hotels publish anyway. Sweden and Ireland allow it where the message genuinely relates to the recipient's professional role. France, Hungary, Luxembourg, Slovenia, Estonia, Croatia and Latvia are genuinely opt-out.
In the opt-in markets the system blocks the email and produces a telephone briefing instead, with recorded evidence of why that specific property would have an objective interest in your specific product. In hospitality that evidence is usually easy to establish — which is why this vertical performs comparatively well even in the restrictive markets.
Who dials matters as much as whether you may. An automated call is a stricter category in law than a human one — express prior consent, and in Germany no business-to-business exception. So the first approach to a property that has never heard of you is made by a person on your side. Once a property consents, the voice agent calls it automatically from then on, in its own language, at a volume no team could staff. Hospitality suits this unusually well: properties turn over staff constantly, so a consented contact list needs re-working far more often than a person can manage.
How the compliance gate works → · The rules country by country →
Two things this will not fix.
Capital equipment has a long cycle. If you sell dishwashers rather than detergent, a qualified prospect today may buy in eighteen months. The system is genuinely good at finding the moment — an opening, a refurbishment, a management change — but it cannot manufacture one. Suppliers of consumables see returns much faster than suppliers of equipment.
Someone still has to follow up. The system delivers a qualified property, a briefing and, for a property that has not yet consented, a first call that a person on your side has to make in the local language. Email volume scales at almost no marginal cost; telephone follow-up does not scale at all. We would rather activate markets at the pace your team can absorb than deliver volume that decays in a queue.
Tell us what you supply and to whom.
Send the product line and the countries you want to reach, and you will get back a written view of what is lawful in each, which channel we would use, and what it would cost.