Case study · AI Sales Agent

An AI sales agent that brought a Croatian producer thousands of new customers across Europe.

Industry
Producer
Client
Croatian producer (anonymised)
Markets
Cities across Europe
Thousands
new customers for the producer
Europe-wide
outreach across European cities

What did theagency47 build for this client?

theagency47 built an AI sales agent for a producer based in Croatia and used it to run outreach market by market across cities throughout Europe, only in markets and through channels where that outreach is legally permitted. The programme brought the producer thousands of new customers across Europe.

Christos Papadimitriou, theagency47 · October 2026

The agent we built

We built a sales agent for the producer. The architecture behind every AI Sales Agent we build is described on the AI Sales Agent page.

How the outreach ran

Market by market, city by city. The agent ran outreach across cities throughout Europe, wherever it is legally permitted.

How we keep outreach across Europe lawful

There is no single European rule for unsolicited business email. GDPR decides whether you may process a contact’s data. The national implementation of the ePrivacy Directive decides whether you may send the message. Some countries require prior consent, some depend on whether the address names a person, and only a minority are genuinely opt-out, Croatia among them. Our full country-by-country breakdown is in Is cold outreach legal in Europe?

Outreach was carried out only in markets and through channels where it is legally permitted.

Every AI Sales Agent we build today routes each prospect through a fail-closed compliance gate that logs the regime applied and the legal basis for every contact. How the compliance gate works →

The results

The outreach brought the producer thousands of new customers across Europe.

The producer trusted us with this programme.

Selling into more than one European market?

The same system is available as a fixed-price build you own. Pricing is public: see the four outreach tiers on AI Sales Agent and every project and retainer tier on Pricing. Comparing against hiring? Read Outsourced SDR vs AI BDR. Want to see the agents involved? Meet Nova, our sales outreach agent and the lead generation agent.

FAQ

Questions about this case.

What is an AI sales agent?

An AI sales agent researches prospects, scores them, finds published business contacts and writes outreach, then hands interested buyers to your team. It's built and owned by you, not rented.

Is AI cold outreach legal across Europe?

It depends on the country. Some require prior consent, some depend on the address, and a minority are opt-out. Our country-by-country breakdown is in the guide Is cold outreach legal in Europe?

What does an AI sales agent cost?

Prices are published on the AI Sales Agent page: from €4,500 to build (Outreach Spark) to €25,000+ (Outreach Enterprise), plus a monthly fee per tier.

Free · 30 minutes · Market by market

Find the buyers your team isn't reaching, and the markets where you lawfully can.

30 minutes, free. Tell us what you sell and where. We'll map the prospecting work eating your team's hours and tell you which markets and channels are lawful for it. If it isn't worth doing for your trade, we'll say so.

We reply within one business day with a calendar link. Want it in writing? The AI Audit adds a written report with ROI projections, and the €297 is credited in full if you start a project within 30 days.

Prefer to write it down? Describe your market →

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